Karen Behnke, Serial Wellness Entrepreneur
Driven by lifelong passions for environmentalism, wellness and skincare.
Meet Karen
A mission driven by lifelong passions
After selling her pioneering corporate wellness company to United Healthcare and while serving on the Board of 24 Fitness, Karen ignited the clean beauty movement by launching Juice Beauty in 2005. As the first luxury beauty brand to pioneer sustainable, organic, vegan, and cruelty-free formulations, Juice Beauty gained millions of loyal customers nationwide through ULTA Beauty maintaining a 'Top 15 Prestige Skincare Brand" for 15 years under Karen Behnke's leadership. Her innovative product development approach led to five patents and the establishment of a unique farm-to-beauty ingredient supply chain in Sonoma County. She also forged landmark partnerships with Gwyneth Paltrow and Kate Hudson. She sold her majority stake to private equity and left the CEO role in 2023.
“Before the words 'natural' and 'organic' became the buzziest in the biz, there was Juice Beauty founded by Karen Behnke."
AWARDS
"Leading a business is about creating something that has a positive impact on people and the planet. It's about leaving the world better than you found it."
Karen Behnke, founder of Juice Beauty
Companies Founded by Karen Behnke
Board of Directors
Chair of Karen Behnke Companies
Karen Behnke has chaired and run all her Board meetings for her various entrepreneurial ventures.
@founderkarenbehnke
