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Published in Beauty Independent, April 29, 2026 Karen Behnke, April 29, 2026 In beauty, brand DNA is simultaneously the most valuable and most fragile asset, yet history proves it can erode easily. After buying the trademarks for Juice Beauty in 2005, I built the brand from scratch, obsessively protecting its DNA and growing its sales for 19 years, the only exception to the growth was during the height of the pandemic. The brand was a top 15 prestige skincare brand at Ulta

Entrepreneurial Curiosity, Resilience, Passion, and Purpose Behind Beauty Innovation Entrepreneurial curiosity, passion, courage to take risks for purpose, and resilience—all among the defining traits of successful founders in beauty and beyond. As someone who has (worked hard!) and built three successful businesses and will be launching my fourth this spring, I’m often asked what it truly takes to be a entrepreneur. The San Francisco Bay Area is filled with incredibly innova

Two Questions I’m messaged most often: When did you leave Juice Beauty? In late 2023! (more on the “why” some other time….) What has...